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Sellers 

Sellers

The person selling the property may not be the owner if the owner has died or has appointed the seller to act on their behalf.

Any reference to seller means any owner, beneficiary or representative selling the property.

 

Sellers may interact with any of the following advisors:

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Estate Agent

markets property with accurate information, communicates clearly, qualifies buyers, ensures compliance, and coordinates sale progress

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Conveyancing Lawyer

handles all legal matters related to property transactions, ensuring compliance with laws and regulations

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Surveyor

assesses the physical condition of a property, identifying any structural issues or necessary repairs before purchase

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Financial Advisor

helps assess affordability and financial planning related to purchasing a property, guiding clients in their budget

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Specialist Advisors

focus on specific issues such as building safety, environmental concerns, or hazardous materials like asbestos

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Laws impacting sellers

Truthfulness Under Misrepresentation Act

Sellers must provide truthful information about their property to comply with the Misrepresentation Act, ensuring transparency in real estate transactions.

 

Material Information (MI)

Estate agents are legally required to provide all relevant Material Information that could influence a buyer’s decision regarding a property.

 

Role of Conveyancing Lawyers

It's crucial to involve a conveyancing lawyer early in the selling process to ensure all relevant legal information is gathered and disclosed.

 

Compliance with Money Laundering Regulations

Agents and advisers must comply with Money Laundering Regulations and verify the identity of sellers and sources of funds.

Complexity of the process

The infographic demonstrates how complex the process is and the datasets each person involved in the process need to give advice on the property. Gathering Material Information as early as possible will make the whole process far more efficient.

If you cannot see the full image, use the zoom controls in your browser menu. 

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Material information

Material Information means the information relevant to the property which would impact the average consumer’s ability to make an informed transactional decision. 

This covers the legal and physical aspects of the property, along with the affordability of the financial aspects.

A conveyancing lawyer will gather information from various sources and from you about the property.

Advisers will highlight issues that might impact buyers or delay the sale, allowing you to decide whether to fix them before listing. Unfixed issues will be included in the property advert for buyer awareness.

Material Information helps find the right buyer, at the right price, with the right lender.

Benefits of Material Information (MI)

Greater transparency

  • Providing MI on adverts ensures there are only viewings from people aware of any issues and happy to proceed.

 

  • Mortgage intermediaries can identify the borrower’s affordability, so they only look at affordable properties and does not waste time.

 

  • Having MI available before an offers made, means no nasty surprises during the process causing the buyer to pull out or lender to refuse to lend.

Faster certainty

  • Because title, searches and seller information are gathered before a buyer is found it means that the process can proceed more efficiently so that you know you have legally sold your property as soon as contracts are exchanged.

Better outcomes

  • Less wasted time and money on transactions falling through.

 

  • Better outcomes for consumers with improved understanding of the issues impacting the property.

 

  • Identifying any solvable issues as early as possible could lead to improvements to the property, resulting in a higher sale price. 

Data sources

Options available to the seller to obtain data include:

Digital Property Logbook to access all MI

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Gathering information direct from the relevant authority and completing the seller information

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Your Estate Agent receiving the verified* MI from a technology system

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Your estate agent triaging the property to see if a survey and specialist reports are required

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Your conveyancing lawyer gathers relevant information, checks for MI, advises on fixable issues, and lets you decide

*Authenticating the origin of the data, allows the conveyancing lawyer o establish whether the information is verified by the relevant data authority.

The current process

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You’re viewing the beta version of this site, we’d really value your feedback.

The entire property industry needs to work together to transform the buying and selling process. Got ideas? Get in touch. 

2026 © Digital Property Marketing Steering Group 

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