Through collaboration, innovation and a focus on emerging digital technologies we will build on existing progress across the land and property buying and selling system to get a better result for the customer:
simpler, faster, more certain and less stressful
Objectives
In February 2025, the Digital Property Market Steering Group published its updated roadmap to drive crucial change in the land and property market and outlines what can, at minimum, be expected in its first year.
Based on the five promises made by the DPMSG at its launch event, the roadmap is underpinned by five key objectives:
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No surprises and no delays: upfront information means there are no surprises after the buying decision and no waiting for searches
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Transparency and innovation: sharing information using an open protocol allows everyone to see what is happening in a transaction and support innovative new consumer-friendly digital services
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Convenience and security: using digital ID checks (just once) and e-signatures makes the process easier and more secure
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Always improving: collaborative research across users and the PropTech sector will accelerate the use of emerging technology such as Artificial Intelligence
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Open and collaborative: they will work in the open, publishing research, the programme of activities and an annual summary of progress
The roadmap will be updated to reflect the outcomes of the Ministry of Housing, Communities and Local Governments (MHCLG) Housing and Selling Reform
Priority Outcomes and Roadmap
Working Groups have been set up to work on three key areas which will help achieve the DPMSG's aims
Digital Identity rules
What: Articulating the success criteria for a single digital identity journey across the property sector and determining how the government’s UK digital identity and attributes trust framework can be used to help the whole sector achieve it.
Why: To enable the property industry to adopt and share (with appropriate consent and security) digital identity across property transactions, reducing duplication, increasing efficiency and security, and creating a better customer experience.
Digital Property Information Protocol
What: An online Protocol that will describe a digital end-to-end property buying and selling process, explain the roles and responsibilities of each profession and identify data requirements each sector needs at every stage.
Why: To encourage adoption of digital processes and access to digitised data sources as they become available, which will in turn speed up the property buying and selling process and provide a more transparent and consumer-centric process.
Digitisation & Interoperability Research
What: Working with government, support research into open data and interoperability standards and explore improving property data through targeted digitisation Local Authority (LA) Pilots.
Why: High-quality digitisation of critical information in a way that makes data findable, accessible, interoperable and reusable (FAIR), is essential to positive transformation of the property system and supports initiatives such as National Trading Standards Material Information requirements.
Milestones across the three key areas
February to March 2025
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Desk based research to understand current data standards within the property sector and beyond
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Issue DPMSG roadmap version 2
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Digital Property Information Protocol (DPIP) content creation via interactive website. Incorporating conveyancing lawyers, estate agents, valuers, surveyors, mortgage intermediaries, lenders and information providers followed by DPIP engagement
April to August 2025
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Launch of Property Data Pilot to test digitising and opening up Building Regulations and Highways data
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12- week research project to consider the design and implementation of agreed data standards and interoperability for the property sector
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Map government identity proofing guidance against different stages of the property transaction and produce a user journey showing what good digital identity would look like across the sector
September to December 2025
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Report into the digital health of the property sector and evaluation of the work of the DPMSG roadmap
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Conclusion of LA Property Data Pilot. Including finalising the evaluation reports
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Industry engagement to review progress across the three key roadmap areas and to inform future direction